TITLE Manager, Paid Search - B2B Lead Generation (Education Vertical)
DEPARTMENT Paid Media
DIVISION NP Digital
LOCATION Remote – US
ABOUT OUR COMPANY
NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek’s #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work.
NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.
NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.
ABOUT THE OPPORTUNITY
NP Digital is seeking an energetic, data-driven, and innovative Manager, Paid Search to join our remote Paid Media team. This role is specifically focused on B2B Lead Generation for the education sector, specifically supporting Universal Technical Institute. The ideal candidate has 3-5 years experience managing high-budget, multi-campaign paid search accounts and thrives on delivering qualified leads at scale.
We are looking for someone with a proven background in education verticals or similar industries, with the ability to adapt strategies to meet nuanced client needs. This role requires a deep understanding of Google and Microsoft Ads platforms, lead scoring, and campaign optimization for CPL and lead quality.
Candidates must reside and be eligible to work in the United States.
ABOUT THE RESPONSIBILITIES
- Lead the development and execution of paid search strategies tailored to education-focused B2B lead generation, including managing regional campaigns to address market-specific needs.
- Implement and optimize campaign structures for CPL and high-quality lead outcomes.
- Stay ahead of platform updates to integrate features that enhance campaign performance.
- Forecast performance outcomes based on client budgets, benchmarks, and historical data.
- Meticulously manage and pace budgets exceeding $500K/month across multiple campaigns to meet or exceed lead-generation goals.
- Leverage offline conversion tracking (OCT) to improve attribution and campaign effectiveness.
- Conduct data-driven optimizations and identify growth opportunities through comprehensive analyses.
- Develop testing roadmaps and implement A/B tests for continuous improvement.
- Create and deliver insights-driven reporting with actionable recommendations to drive client growth.
- Respond to client requests promptly and maintain strong communication with stakeholders.
ABOUT YOU
- Minimum of 3+ years of paid search experience across Google and Microsoft Ads with 2+ years of agency experience in B2B Lead Generation
- 3–5 years of paid search experience, with 2+ years in agency environments working on B2B lead generation campaigns.
- Expertise in education verticals or related fields with complex lead-generation needs.
- Experience managing campaigns with regional targeting to optimize performance across diverse geographic markets.
- Proven ability to manage 20–50+ campaigns and budgets exceeding $500K/month.
- Strong understanding of lead scoring and high-value lead acquisition strategies.
- Experience optimizing campaigns for CPL, lead quality, and other key B2B KPIs.
- Proficiency in Google Ads and Microsoft Ads, including value-based bidding strategies.
- Analytical mindset with exceptional data interpretation skills to drive performance optimization.
- Skilled in creating compelling ad copy and creative that aligns with education-focused messaging.
- Excellent client-facing communication and presentation skills.
- Detail-oriented, organized, and adept at prioritizing multiple initiatives simultaneously.
- Team player open to feedback and committed to professional growth.
- Preferred Experience: Background in education verticals or related industries is strongly preferred. Candidates with primary experience in pharma or e-commerce may not be a fit for this role.
BONUS POINTS
- Experience with Salesforce or similar CRM integrations.
- Knowledge of additional Google or Microsoft ad formats, such as Display, Demand Gen, or Performance Max.
- Certifications in Google Ads, Microsoft Ads, or Google Analytics.
- Familiarity with SEMrush or other competitive analysis tools.
- Collaboration experience with other paid media channels or SEO teams.
ABOUT YOUR GROWTH
As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes:
- Associate Specialist (typically 6+ months experience)
- Specialist (typically 1+ years)
- Senior Specialist (typically 1.5+ years)
- Manager (typically 3+ years)
- Senior Manager (typically 5+ years)
- Associate Director (typically 6+ years)
- Director (typically 8+ years)
- Senior Director (typically 10+ years)
ABOUT OUR BENEFITS
We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:
- National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
- Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
- Health Savings Accounts with employer contribution, Flexible Spending Accounts, Dependent FSA
- Vision and dental coverage
- Employer-paid short term disability and life and AD&D insurance
- Employer-paid premium subscription to the Calm app
- Voluntary pet insurance for your furry family members
- Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
- New hire technology stipend to set up home office
- Employer-Sponsored 401(K) and Roth retirement
ABOUT THE COMPENSATION
- Base Salary: USD $75,000.00 to $90,000.00; depending on experience and skills
- Discretionary annual bonus: Up to 10% of annual salary
ABOUT OUR CULTURE
We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:
Think Big “Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
Own It “Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.
Have Fun “Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.
NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.