Vice President, AMEX Ads Strategy, Operations & Go to Market

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Membership Portfolio Services, within our US Consumer Services Business, is responsible for developing and scaling several growing businesses that are strategically important to American Express. We are developing unique and differentiated ways to strengthen the Membership Model by connecting Card Members with Merchants that create opportunities to help drive our growth over the mid-to-long term.

How will you make an impact in this role?

The Vice President, AMEX Ads Strategy, Operations & Go to Market sits within the Digital Advertising team reporting to the Senior Vice President, Digital Advertising & Amex Offers. This individual will help develop and incubate a digital advertising network by launching & operating display and email advertising as well as building a roadmap for other products on American Express assets.Develop a test and learn agenda, roadmap, partnership framework that will measure and scale a new revenue stream for the enterprise. Given the initial stages of the new team, this role will require a leader with proven experience in building teams, strategies, and capabilities from the ground up.

Key Responsibilities

• Oversee the design, development, implementation, and deployment of initial advertising solutions
• Lead the go-to-market strategy and preliminary operations for a minimum viable product (MVP)
• Partner and build relationships with teams across the enterprise including finance, marketing, technologies, control management, legal to support the growth of the new product
• Design a measurement framework that informs the growth and scale of this new business
• Conduct thorough risk and compliance processes with proper controls
• Drive integration with American Express Products and Capabilities
• Work hand in hand with client managers and Amex Offers sales teams to secure an initial set of merchant advertising partners
• Hire and grow a team to operationalize ads campaigns
• Lead a team of at least 10+ colleagues across the U.S.
• Ensure all aspects of the American Express Code of Conduct are adhered to so that we uphold the highest standards in our interactions with our customers and compliantly meet all regulatory requirements.

Minimum Qualifications

• Experienced people leader with at least 4+ years of experience in building and running a Digital Advertising or Retail Media Network.
• Product Development and Strategy experience
• Excellent communication skills – the ability to influence and persuade
• Strong relationship management skills to deepen and grow partnerships across all levels
• Experienced people manager and matrixed leader
• High level of professionalism; handles sensitive/confidential information with appropriate care
• Self-starter and motivator
• Ability to work in white space and ambiguity, comfortable with building something unproven
• Proven ability to attract, assess, select, develop, empower, and retain the best talent, while building an environment supporting the development of diverse teams
• Exceptional problem-solving skills and developing business recommendations
• Using analytics to drive business decisions
• Understanding of advertising industry
• Positive can-do attitude

Employment eligibility to work with American Express in the U.S is required as the company will not pursue visa sponsorship for these positions

Salary Range: $185,000.00 to $260,000.00 annually + bonus + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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